Privacy Policy

Frederick William House respects the privacy of all our guests, and we are committed to protecting it. To best serve you throughout this website and in our loyalty program, you may be asked to provide a variety of information, such as name, mailing address, telephone number, email address, etc. This information will allow us to provide a personalized experience for each visitor to our hotels and in follow-up communications. This website does not collect, save, or store any personal information from visitors that simply browse this website, unless you voluntarily and intentionally provide it to us. We do not collect personal information without your knowledge or consent. Any personal information that is requested on our website is necessary in order to perform a particular service, such as requesting room blocks for special events or venues. In order to get details of event availability, you may choose to first complete the online form. During this process, guests are required to provide certain contact information. We use this information to create a guest profile of your previous and future stays at Frederick William House and other information for which you’ve expressed an interest. Such information enables us to provide a more personalized experience for our members upon your stay at a Frederick William House and in relevant follow-up communications. Frederick William House may inform you by email of our available services, products, specials, and promotions. You may opt in or out of receiving these materials at any time. Agents or contractors of Frederick William House and affiliates who have access to your personal information are required to keep the information confidential and not to use it for any purpose other than to carry out the services they are performing for Frederick William House. Frederick William House and affiliates will not sell or distribute any of your personal information to any outside organization for marketing or solicitation without your permission. Frederick William House is committed to the security of the data collected through any print mechanism or on this website, and will treat all information you provide us as confidential. A cookie is an electronic piece of data stored on the user’s computer stored by your browser and operating system that are tied to information about the user. Cookies can store a user’s ID and password, personalize home pages, or identify which parts of a site have recently been visited. We issue and use cookies to enhance your visit and the services we offer on our website, as well as to keep track of the areas on our website that interest our visitors, and in doing so, we can make improvements and updates to those areas that are most popular. You can choose whether to allow your browser to accept or deny cookies; choosing to deny cookies will still allow you to continue browsing the sites. Also, the choice to accept or deny a cookie is different from your choice to accept/deny email messages. Please be aware that third-party websites available through links on larkhotels.com each have separate privacy and data collection practices. We have no control, responsibility, or liability for these third-party policies or actions.Frederick William House cannot ensure or warrant the security of any information you disclose online to third party sites. This website is subject to United States law. Frederick William House will disclose personally identifiable information without your permission when required by law or in good faith belief that such action is necessary to investigate or protect against harmful activities to guests, visitors, associates, or others, or to property (including this site).